Tuesday, October 20, 2009

Websites for Grand Canyon River Running Companies Vary

I was critiquing websites for established Grand Canyon River Running companies. I was looking for a website that was laid out beautifully, but in such a way that someone shopping for a Grand Canyon white water rafting adventure would get quick clear information about scheduling options, availability and prices.





Most people who are serious about pursuing a Colorado River Running trip through the Grand Canyon are already stirred by this stunning Wonder of the World. Maybe they've hiked it or just enjoyed the countless stunning photographs that are readily available on their coffee table or the internet. Shoppers for this once in a lifetime investment are looking for their options, prices, schedules, and availabilities.





A Grand Canyon white water rafting company website needs to include a few photos of people-filled boats crashing through Crystal rapid or Lava Falls rapid, and maybe a couple of breathtaking grottos and waterfalls. A Colorado River Running company website needs to be an enjoyable read, with the easy and apparent option of reading interesting tidbits about the history of the company, maybe blogs and reviews from trip participants. But none of this should be at the expense of obscuring the straightforward facts such as trip options, prices and availability.







My favorite Grand Canyon white water rafting company website belongs to Hatch River Expeditions. No other white water rafting company website that I reviewed was more straightforward to navigate as well as pleasant to read for anyone interested in this historic Grand Canyon river running company's unique family owned and operated business.





Sara Hatch, wife of Steve Hatch, the grandson of Bus Hatch, founder of Hatch River Expeditions in 1934, developed this website. The home page has a simple drop down menu with their four Trip Options; motorized, oar powered, hiking and kayak support. The Reservations link takes the white water trip shopper directly to available dates, deposits and payments, cancellation policy, forms & downloads as well as guest information forms.





The Good to Know link is my favorite, with general information, food information and a packing list. The About Us drop down menu includes, "Why Hatch?", "Our History", "Our Guides", and "Our Philosophy"; all very interesting and appealing. This section brings the Hatch family, and their authenticity as the original Grand Canyon white water rafting company, to life. This is unique to Hatch and something that most other Colorado River Running companies that operate in the Grand Canyon cannot write about.





Hatch River Expeditions' website wins my blue ribbon among all the Grand Canyon river running companies' websites as the clearest, least complicated, most forthcoming as well as the most interesting read regarding the history of Hatch, the most personable and interesting company in Colorado River Running history.